Sentiment Analytics Matters To Non-Profits, Too
For-profit businesses clearly are tuned into the social media-sentiment analysis trend, to stay abreast of how their brand, services or products are perceived. But are non-profits equally as concerned?...
View ArticleSentiment Analytics Tech Helps Gauge TRust In Financial Services Sector
How do you feel about the financial institutions you deal with? A report earlier this week of a survey of Wall Street financial services industry professionals, conducted by Labaton Sucharow LLP, might...
View ArticleBring On The Marketing Experts In Social Analytics
by Jennifer Zaino Last week The Semantic Web Blog reported on hoped-for improvements in the sentiment and text analytics space, a topic of discussion at this month’s Sentiment Analytics Symposium,...
View ArticleLet Your Enterprise Graph Tell You A Story
by Jennifer Zaino Every picture tells a story, don’t it? Well, turns out that’s true in the enterprise as much as on our Facebook pages. In this case, the picture is the enterprise graph of the...
View ArticleSNAP To It: Dell Proposes Way Of Seeing Returns On Social Media Investments
by Jennifer Zaino Are you seeing a return on your investment in social media? When the question about whether such returns exist was put to the audience at the recent Sentiment Analytics Symposium by...
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